Advertisements

Its holidays and with no big work to do am pushed to watching TV!!And man i must thank everyone who was inolved in building TV, the dish and cable and everything. Each day i see so many programs, and i know everyone switches over a channel when there's a break!I do that too..But still no one can ignore those numerous Advertisements!!!

An ad might be shown for may be a few seconds or a minute, that is more of a irritation when we are seeing those interesting programs,but still what goes into making an ad, how well it has been able to influence our taste, and how important are they to every company.In fact i do remember some ad's that we have waited to watch(those cadbury dairymilk ad's, i just love them).

Some years back,1996 to be precise, i remember this ad by Pepsi(i think am right). When every other product claiming to be the official world cup thing, they came up with this ad, which simply said "just kill ur thirst,there is nothing official about it".And i learnt that this "unofficial" did wonders for the company.There are so many advertisements that have been a real influence in everyone's taste!

Who can miss those numerous billboard ads that we see everyday during our travel around the citi. I know many who used to turn around once they arrive at a signal, to simply look at the Rahul Dravid bill board!For hat matter, there have been loads of controversies about some billboards too.

In recent times there have been breakthrough's in advertisements and marketing with mobile ads and ads on the net coming into play.

Marketing has been very instrumental in increasing the revenue of the company or even creating awareness about certain news .Who can forget that "pulliraja" ad? It did make us talk for quite a while!How else would one sell a movie???Some movies,even if it has nothing bundled in it, had done well just because the way it was marketed.Marketing films has been so instrumental that it takes us to the theatres.These days a film that is not marketed well or even a product that has not been marketed well, definitely loses ground.

Its not that advertisements are big money spinners for their companies but they themselves are big money spinners.How else does a newspaper or radio or a channel make money.Ads are the main means of revenue for all our media!We hardly know that a minute ad during a prime time TV serial or a block buster movie or our cricket matches could cost lakhs!!Yes an ad, that hardly is shown for a minute costs lakhs(and remember,half the time we switch channels when we see an ad!!). Paying the channels, paying the cricketers,film stars, models and the ad crew and still an ad is able to bring about the big difference to a company.The whole look of a product(be it a movie,an awareness program or some commercial item) changes, the way it actually is marketed.

At the end of the day, marketing and advertisements are important and instrumental...and am definitely not going to forget any of those Raymond, dairy milk and titan ads , they definitely did create an impact!!!